| id: | 27584 |
|---|---|
| Title: | Marketing management of enterprises and its tools |
| Authors: | Dovhan Yu. |
| Keywords: | marketing, management, enterprise, tools |
| Date of publication: | 2022-05-19 10:07:49 |
| Last changes: | 2022-05-19 10:07:49 |
| Year of publication: | 2021 |
| Summary: | The paper examines theoretical and practical approaches to business management based on the marketing concepts and tools that are targeted at the market and consumer needs. The paper is devoted to substantiation of theoretical, methodical and practical bases of the application of marketing tools for managing economic activity of enterprises. |
| URI: | http://ir.vtei.edu.ua/card.php?id=27584 |
| Publication type: | Монографія (видана за кордоном) |
| Publication: | Actual problems of modern science. Monograph: edited by Matiukh S., Skyba M., Musial J., Polishchuk O. Poland, Bydgoszcz, 2021. P. 246–254. DOI: https://doi.org/10.31891/monograph/2021-10-26 |
| In the collections: | Монографії/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 27584.pdf Size : 867722 byte Format : Adobe PDF Access : For all | |
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