The Repository of VTEI
id: 27584
Title: Marketing management of enterprises and its tools
Authors: Dovhan Yu.
Keywords: marketing, management, enterprise, tools
Date of publication: 2022-05-19 10:07:49
Last changes: 2022-05-19 10:07:49
Year of publication: 2021
Summary: The paper examines theoretical and practical approaches to business management based on
the marketing concepts and tools that are targeted at the market and consumer needs. The paper is
devoted to substantiation of theoretical, methodical and practical bases of the application of marketing
tools for managing economic activity of enterprises.
Publication type: Монографія (видана за кордоном)
Publication: Actual problems of modern science. Monograph: edited by Matiukh S., Skyba M., Musial J., Polishchuk O. Poland, Bydgoszcz, 2021. P. 246–254. DOI:
In the collections: Монографії/ Видання інших установ/
Published by: Адміністратор
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