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id: 27587
Title: Marketing management of enterprises and its tools
Authors: Dovhan Yu.
Keywords: marketing, management, enterprise, tools
Date of publication: 2022-05-23 13:57:46
Last changes: 2022-05-23 13:57:46
Year of publication: 2021
Summary: The paper examines theoretical and practical approaches to business management based on
the marketing concepts and tools that are targeted at the market and consumer needs. The paper is
devoted to substantiation of theoretical, methodical and practical bases of the application of marketing
tools for managing economic activity of enterprises.
URI: http://ir.vtei.edu.ua/card.php?id=27587
Publication type: Тези доповіді
Publication: IX Ukrainian-Polish Scientific Dialogues: Conference Proceedings. International Scientific Conference, 20-23 October 2021, Khmelnytskyi. Khmelnytskyi National University, 2021. P. 55–57.
In the collections: Публікації/ Міжнародні конференції/ Конференції/ Видання інших установ/
Published by: Адміністратор
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