| id: | 31760 |
|---|---|
| Назва: | Globalization challenges: borrowed lexis in contemporary linguistic discourse |
| Автори: | Valentina Tymkova, Elvira Мanzhos |
| Ключові слова: | mass media language, borrowed lexis, Anglicisms, language ecology, language contact |
| Дата публікації: | 2026-04-21 10:47:59 |
| Останні зміни: | 2026-04-21 10:47:59 |
| Рік видання: | 2026 |
| Аннотація: | This article examines the functioning of English borrowings (Anglicisms) and the mechanisms of their incorporation into the language of contemporary linguistic discourse, including the sphere of mass communication. Particular attention is paid to the increasing interest observed in recent decades in Ukrainian and English language contacts, which are driven by significant extralinguistic factors. It has been established that, at the beginning of the twenty-first century, the majority of lexical borrowings in Ukrainian were Anglo-Americanisms. The spread of Anglicisms, the expansion of word-formation patterns involving English morphemes, the specifics of their usage, and even their influence on public consciousness underscore the need for a comprehensive study of borrowed lexis. Despite the considerable body of contemporary scholarship devoted to various aspects of lexical borrowing, the issues of the entry and assimilation of foreign vocabulary, and particularly Anglicisms, remain a subject of sustained scholarly interest. New methodological approaches to the representation of Anglicisms within mass media discourse make it possible to identify additional principles and mechanisms underlying their assimilation in the language, while also enhancing communicative effectiveness. This, in turn, highlights the relevance and timeliness of the present study. The characteristic features of media language are identified, namely: the quantitative and qualitative expansion of communicative domains; the diversification of linguistic behavior across social groups, reflected in the linguistic reality of mass media; the democratization of the publicistic style and the increasing diffuseness of media language; the “Americanization” of media discourse; and the tendency to follow linguistic fashion. The article analyzes the functioning of Anglicisms in the thematic domains of “Economy” and “Science and Technology”, as these borrowings are actively penetrating all spheres of Ukrainian social life. The findings demonstrate that the study of Anglicisms enables the identification of semantic shifts in meaning, manifested through the narrowing or broadening of the semantics of English borrowings, as well as the factors determining the choice and use of particular units. Speakers of the recipient language tend to favor English borrowed lexis due to its stylistic and emotional expressive potential, as well as the phonetic, phonological, and lexical properties characteristic of Anglicisms. |
| URI: | http://ir.vtei.edu.ua/card.php?id=31760 |
| Тип видання: | Стаття у наукових фахових виданнях України |
| Видавництво: | Молодь і ринок № 2 (246), 2026. С. 59-66. |
| Розташовується в колекціях: | Статті/ Видання інших установ/ |
| Ким внесений: | Адміністратор |
| Файл : 31760.pdf Розмір : 722384 байт Формат : Adobe PDF Доступ : Загально доступний | |
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