| id: | 26107 |
|---|---|
| Title: | The theoretical approaches of strategic marketing in tourism |
| Authors: | Mazurkevych I., Lukianets A. |
| Keywords: | tourism business, the concept of strategic marketing, strategic management, marketing plan |
| Date of publication: | 2021-01-12 11:57:44 |
| Last changes: | 2021-01-12 11:57:44 |
| Year of publication: | 2020 |
| Summary: | The article is dedicated to researching theoretical aspects of the concept of strategic marketing in the field of tourism business. Special attention is paid for the learning of significance and position of strategic marketing in tourism. The foreign experience on researching of conceptual aspects of strategic marketing, as well as domestic one, has been learned and generalized. |
| URI: | http://ir.vtei.edu.ua/card.php?id=26107 |
| Publication type: | Стаття у нефаховому виданні |
| Publication: | Tourism of the XXI century: Clobal challenges and civilization values : ІІ International scientific and practical conference, Kyiv, June 01, 2020. Kyiv, 2020. Р. 150-153 |
| In the collections: | Публікації/ Міжнародні конференції/ Конференції/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 26107.pdf Size : 226945 byte Format : Adobe PDF Access : For all | |
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