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id: 27271
Title: Analysis of Methodological Approaches Towards Assessing Conditions of International Commodity Markets Convergence
Authors: Tanasiichuk Alona, Hromova Olha, Yaremenko Oksana, Kovalchuk Svitlana, Sirenko Svitlana
Keywords: convergence, new foreign markets, enterprises, convergence evaluation of international market, marketing attractiveness of the agricultural market, the degree of convergence
Date of publication: 2021-10-07 10:32:43
Last changes: 2021-10-07 10:32:43
Year of publication: 2021
Summary: To analyze different methodological approaches to determining the marketing attractiveness of international markets and their convergence assessing. Develop an indicators system for assessing the convergence of international markets to determine their marketing attractiveness for domestic agricultural enterprises. The international markets have been rated on the basis of summing the ranks of indicators of attractiveness method of their business environment for Ukrainian farmers by the product group «1008 Buckwheat, millet and other cereals» in order to identify more favorable conditions for doing business. The application of this approach allowed to develop a target portfolio for further targeting the implementation of the internationalization strategy by domestic producers of the product group «1008 Buckwheat, millet and other cereals»
URI: http://ir.vtei.edu.ua/card.php?id=27271
Publication type: Стаття Scopus
Publication: European Journal of Sustainable Development. 2021. Vol. 10, No. 3. P. 214-230 URL: https://doi.org/10.14207/ejsd.2021.v10n3p214
In the collections: Статті / Видання інших установ/
Published by: Адміністратор
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