| id: | 27366 |
|---|---|
| Title: | Marketing management of enterprises and its tools |
| Authors: | Dovhan Yu. |
| Keywords: | marketing, management, enterprises, tools |
| Date of publication: | 2022-01-10 14:32:59 |
| Last changes: | 2022-01-10 14:32:59 |
| Year of publication: | 2021 |
| Summary: | The paper examines theoretical and practical approaches to business management based on the marketing concepts and tools that are targeted at the market and consumer needs. The paper is devoted to substantiation of theoretical, methodical and practical bases of the application of marketing tools for managing economic activity of enterprises. |
| URI: | http://ir.vtei.edu.ua/card.php?id=27366 |
| Publication type: | Тези доповіді |
| Publication: | IX Ukrainian-Polish Scientific Dialogues : International Scientific Conference, Khmelnytskyi, 20-23 October 2021. Khmelnytskyi, 2021. P. 55-57 |
| In the collections: | Публікації/ Міжнародні конференції/ Конференції/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 27366.pdf Size : 699242 byte Format : Adobe PDF Access : For all | |
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