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id: 27367
Title: Resources and technologies of marketing management of the enterprise
Authors: Dovhan Yu.
Keywords: marketing, management, marketing management, resources, technologies, tools, enterprise
Date of publication: 2022-01-10 14:45:49
Last changes: 2022-01-10 14:45:49
Year of publication: 2021
Summary: A key feature of the enterprise marketing management is the implementation of management marketing concepts, ideas and approaches in all functional areas of business organization and enterprise management. Marketing management of the enterprise is carried out through the use of resources and marketing technologies.
URI: http://ir.vtei.edu.ua/card.php?id=27367
Publication type: Стаття у наукових фахових виданнях України
Publication: Економічний часопис Волинського національного університету імені Лесі Українки. 2021. Т. 3. № 27. С. 96-102. DOI: https://doi.org/10.29038/2786-4618-2021-03-96-102
In the collections: Статті / Видання інших установ/
Published by: Адміністратор
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