| id: | 30709 |
|---|---|
| Title: | A set of marketing measures for improving the operations of the company |
| Authors: | Sharko V., Andrusenko N., Havenko M. |
| Keywords: | marketing activities, tools, trade company, online store, internet marketing |
| Date of publication: | 2025-01-16 10:29:14 |
| Last changes: | 2025-01-16 10:29:14 |
| Year of publication: | 2024 |
| Summary: | The Digital Marketing Measurement Model (DMMM) model is proposed in the work, which is an important tool for enterprises in the field of trade, striving to achieve success in Internet marketing activities. The implementation of such a model will help trade enterprises to better understand their audience, optimize marketing strategies, increase the effectiveness of their activities in the online environment, and form more detailed sets of marketing activities on the Internet. |
| URI: | http://ir.vtei.edu.ua/card.php?id=30709 |
| Publication type: | Монографія (видана за кордоном) |
| Publication: | National and international imperatives of ensuring sustainable development of socio-economic and ecological systems in the face of structural transformation : scientific monograph. Plovdiv : HSSE Publishing Complex, 2024. Pp. 169-178 |
| In the collections: | Монографії/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 30709.pdf Size : 970839 byte Format : Adobe PDF Access : For all | |
|
| |