| id: | 30871 |
|---|---|
| Title: | Formation of the strategy of development of the market of organic products |
| Authors: | Sharko V., Andrusenko N., Vasylyshyna O. |
| Keywords: | market, strategy, organic products, marketing, international standards, environmental marketing, Ukraine |
| Date of publication: | 2025-01-19 22:08:09 |
| Last changes: | 2025-01-19 22:08:09 |
| Year of publication: | 2022 |
| Summary: | The market for organic products has been extremely promising in recent decades, as demand for organic food has grown. The urgency is due to the problem of providing the population with environmentally friendly products and the need for the functioning of the market of organic production. Formation and functioning of an efficient agri-food market, in particular organic agricultural products, adapted to market conditions economy is impossible without a proper organizational economic mechanism for attracting investment resources, which improves the management system, production, and organizational relations, financial stability, and profitability, the balance of interests business entities, society, and the state. Ukraine’s transition to a new model of marketing management occurs primarily with the help of a targeted socio-economic, marketing, and environmental policy. The means of its implementation, which ensures the strategic development of the country and the international competitiveness of the national business, and ultimately the competitive advantages of the country as a whole, are state instruments. In the article, the authors singled out the stages of functioning of the organic production sector based on models of the life cycle of goods. These stages allow us to determine the priorities of the market development at each stage; identify the most significant measures to coordinate the activities of market entities, taking into account the instruments of different concepts that we have identified; form a unified program for the development of this sector based on quantitative and qualitative goals; identify marketing approaches to the development of the state, public institutions and institutions of self-regulation, allowing to positively influence the development of the market; to determine the mechanisms of economic, social and environmental stimulation of the development of the market for organic products; designate measures to form the infrastructure of this market. |
| URI: | http://ir.vtei.edu.ua/card.php?id=30871 |
| Publication type: | Стаття у закордонних наукових виданнях |
| Publication: | European journal of economics and management. 2022. Vol. 8, Iss. 3. P. 10-16 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 30871.pdf Size : 445742 byte Format : Adobe PDF Access : For all | |
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