| id: | 30940 |
|---|---|
| Title: | Peculiarities of agromarketing management in agricultural enterprises |
| Authors: | Аmons S., Krasnyak O. |
| Keywords: | agriculture, agromarketing, management, marketing activities, enterprise, products, competitiveness, market, function, process |
| Date of publication: | 2025-01-20 15:14:29 |
| Last changes: | 2025-01-20 15:14:29 |
| Year of publication: | 2021 |
| Summary: | The article presents the results of the analysis of marketing management at the enterprises of the agricultural sector of Ukraine, considers the features of agricultural products, and substantiates the need for marketing in agricultural enterprises. It is proved that agricultural marketing in the process of its development was formed as a direction of economic science, the characteristic feature of which is a holistic approach to understanding the nature of human needs and their satisfaction. It is established that one of the problems of domestic agricultural enterprises is the effective management of marketing activities, which has a decisive influence on the competitiveness of the enterprise and its financial results. It is emphasized that one of the possible directions of activation of the agricultural enterprise is the introduction of the principles of marketing activities and the construction of adapted to the needs of a particular enterprise management of agricultural marketing. |
| URI: | http://ir.vtei.edu.ua/card.php?id=30940 |
| Publication type: | Стаття у закордонних наукових виданнях |
| Publication: | Slovak international scientific journal. 2021. Vol. 2, № 49. Р. 3-7 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 30940.pdf Size : 737273 byte Format : Adobe PDF Access : For all | |
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