| id: | 30945 |
|---|---|
| Title: | Strategic aspects of formation of the company's product range |
| Authors: | Krasnyak O. |
| Keywords: | product range of the enterprise |
| Date of publication: | 2025-01-20 15:32:46 |
| Last changes: | 2025-01-20 15:32:46 |
| Year of publication: | 2021 |
| Summary: | At the present stage of Ukraine's development there are significant structural changes in economic relations. The transition to market conditions is complicated by the problems of sales of goods, as changes in the structure of market demand and its market fluctuations, increasing competition in the market. Thus, the question of development and effective management of assortment policy at enterprises arises. The domestic market is becoming quite attractive for foreign retail chains. To survive in the competition, Ukrainian producers must develop innovative strategies to improve their activities. Therefore, it is no secret that each of the existing companies seeks to take a leading position in the market, as well as be able to maximize profits. It is the right marketing strategy that helps to solve this problem. |
| URI: | http://ir.vtei.edu.ua/card.php?id=30945 |
| Publication type: | Монографія (видана за кордоном) |
| Publication: | Management of enterprises of the agro-industrial complex of the economy in the conditions of globalization transformations. Boston : Primedia eLaunch, 2021. Р. 122-150 |
| In the collections: | Монографії/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 30945.pdf Size : 2501723 byte Format : Adobe PDF Access : For all | |
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