| Summary: | The article considers language as a unique means of human education and a universal condition for the existence of any culture. That is why today language is increasingly becoming the subject of attention of philosophers, linguists, linguists, and cultural scientists, since the existence of many problems and their solutions are found in language. In order for any information to become more accessible to human consciousness, it is necessary to make a lot of effort, to establish connections between the mind and the outside world. The active and constructive properties of language and its ability to influence the formation of folk culture, psychology, and creativity are analyzed, – wrote I. Herder, V. von Humboldt, J.-L. Weisgerber and others.Since language is a social phenomenon and reflects the requirements of collectivity, the article reveals its role in the development of culture through direct interconnection in modern society. Language is a necessary condition and means of socialization of an individual, and without joint life activities with other people, without assimilation of social norms, rules, culture, without mastering the achievements created by the work of many generations, a person does not realize himself as a part of society.The meaning of individual keywords has been clarified: culture, language culture, speech culture. Student youth (regardless of the direction of training) has oral Ukrainian speech, but orthoepic, lexical, grammatical, stylistic errors are observed. As our study shows, the speech of a young person (both negatively and positively) is influenced by: dialect environment (60-65%), copying words other languages (about 10%), mass media, Internet (10%), other factors: family, communication with peers, etc. (15%). The formation of oral speech culture is significantly influenced by the mastery of language norms in the process of teaching the Ukrainian language and professional training disciplines in higher education.The second direction of our research involved the identification of methods for the formation of the speech culture of student youth.Analyzing the research of scientists on the specified problem, having studied linguodidactic sources, we came to the conclusion that the basis for mastering language norms is knowledge of theoretical material and its conscious use in language practice. |
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