| id: | 31736 |
|---|---|
| Title: | Linguistic Transformations and Strategic Communication in Wartime Ukraine: Ethical Challenges, Media Narratives, and National Mobilisation |
| Authors: | Liudmyla Yuldasheva, Oleksandr Yemets, Nadiia Senchylo-Tatlilioglu, Serhii Subota, Valentyna Tymkova |
| Keywords: | discourse of war, Ethical challenges, Linguistic transformations, National mobilisation, Transformation of communicative strategies |
| Date of publication: | 2026-03-13 11:14:36 |
| Last changes: | 2026-03-13 11:14:36 |
| Year of publication: | 2026 |
| Summary: | This study analyses how the war in Ukraine has transformed linguistic practices, communication strategies, and ethical paradigms within media and academic discourse. Specifically, it examines how language functions as a tool of national mobilization, identity formation, and information resistance. A descriptive sociolinguistic design was employed. Qualitative data were collected through semistructured interviews with 100 participants, including journalists, linguists, and media professionals. Data were analysed using content analysis, sociolinguistic analysis, and ethical analysis to identify linguistic shifts, communication patterns, and ethical dilemmas in wartime contexts. Findings indicate that linguistic transformation in Ukraine extends beyond lexical innovation to include: (a) the emergence of neologisms, (b) changes in communication ethics, and (c) the adoption of strategic narratives that promote national unity. Media discourse has emerged as a key instrument for countering disinformation, mobilising citizens, and shaping international perceptions of the conflict. Wartime linguistic transformation in Ukraine represents a comprehensive process of cultural and ideological adaptation; language has evolved into a strategic mechanism for resilience, ethical awareness, and global communication. The study offers a valuable model for understanding linguistic change during armed conflict. |
| URI: | http://ir.vtei.edu.ua/card.php?id=31736 |
| Publication type: | Стаття Scopus |
| Publication: | Nsukka Journal of the Humanities December 2025, 33, (4) www.njh.com.ng/Nsukka Journal of the Humanities, December 2025 |
| In the collections: | Публікація у Scopus/ Публікації в наукометричних базах даних/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 31736.pdf Size : 646763 byte Format : Adobe PDF Access : For all | |
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