| id: | 31786 |
|---|---|
| Title: | Особливості креативного підходу до формування контент-стратегії організації в соціальних мережах (мова – англійська) |
| Authors: | Кравченко О., Поліщук І., Станкевич І., Якушевська О. |
| Keywords: | digital marketing, content strategy, creative approach, social media, six thinking hats, construction organizations |
| Date of publication: | 2026-05-27 15:15:10 |
| Last changes: | 2026-05-27 15:15:10 |
| Year of publication: | 2025 |
| Summary: | In the conditions of the saturated information space of social networks, traditional approaches to the formation of content strategies lose their effectiveness. Creativity becomes not just a desirable, but a critically necessary competitive advantage for organizations of any field, including the conservative construction sector. The purpose of the scientific research is to develop and theoretically and practically substantiate a model of creative formation of the content strategy of an organization in social networks based on the "Six Thinking Hats" method using the example of a construction organization. The article defines a clear algorithm, each "hat" is responsible for a certain stage of strategizing, ensuring balance, criticality and innovation of the final plan. |
| URI: | http://ir.vtei.edu.ua/card.php?id=31786 |
| Publication type: | Стаття у наукових фахових виданнях України |
| Publication: | Маркетинг і цифрові технології. Том 9, №4, 2025. С 66-77 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 31786.pdf Size : 1290370 byte Format : Adobe PDF Access : For all | |
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