| id: | 26931 |
|---|---|
| Title: | Strategy of Tourism Development for the Middle-Sized Town: From Scenarios to Strategic Maps |
| Authors: | Levytska I., Klynchuk A., Biletska N., Kotseruba N. |
| Keywords: | tourism, development strategy, development scenarios, strategy implementation projects, target audience, partnership in tourism development, tourism brand, tourist object, tourist cit |
| Date of publication: | 2021-03-10 12:05:25 |
| Last changes: | 2021-03-10 12:05:25 |
| Year of publication: | 2020 |
| Summary: | A city that does not have a bright tourism brand needs to take special approaches to planning and implementing a tourism strategy. Such a strategy should be an integral part of the overall city development strategy, consider the interests of all stakeholders, have its own vision, scenarios, projects. An intercultural approach "history to the present", emphasis on different target groups, active partnership with business and community are the basis for formulating an effective city development strategy. |
| URI: | http://ir.vtei.edu.ua/card.php?id=26931 |
| Publication type: | Стаття у закордонних наукових виданнях |
| Publication: | Journal of Environmental Management & Tourism. 2020. Vol. XI. Iss. 6(46). P. 1445-1454 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 26931.pdf Size : 75950 byte Format : Adobe PDF Access : For all | |
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