The Repository of VTEI
id: 27361
Title: Logistics and marketing support of the global supply chain
Authors: Polishchuk I.І., Hromova O.Y., Dovhan Yu.V.
Keywords: logistics, marketing, support, global supply chain
Date of publication: 2022-01-10 14:12:55
Last changes: 2022-01-10 14:12:55
Year of publication: 2021
Summary: Formation of sustainable competitive advantages of oil and fat companies in the global supply chains is possible through the development of marketing-mix that will include marketing and logistics components. The most effective results for the enterprise are provided by the use of marketing management and logistics concepts that are oriented at identifying and meeting consumer demand as well as consideration of the interests of all other stakeholders in the supply chain of oil and fat products, the individual, community and society, i.e. modern concept of integrated marketing logistics.
Publication type: Тези доповіді
Publication: Глобалізаційні виклики розвитку національних економік : тези доповідей ІІ Міжнар. наук.-практ. конф. 19 жовтня 2021 р. Київ : Київ. нац. торг.-екон. ун-т, 2021. С. 337-340.
In the collections: Публікації/ Міжнародні конференції/ Конференції/ ВТЕІ/
Published by: Адміністратор
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