| id: | 27367 |
|---|---|
| Title: | Resources and technologies of marketing management of the enterprise |
| Authors: | Dovhan Yu. |
| Keywords: | marketing, management, marketing management, resources, technologies, tools, enterprise |
| Date of publication: | 2022-01-10 14:45:49 |
| Last changes: | 2022-01-10 14:45:49 |
| Year of publication: | 2021 |
| Summary: | A key feature of the enterprise marketing management is the implementation of management marketing concepts, ideas and approaches in all functional areas of business organization and enterprise management. Marketing management of the enterprise is carried out through the use of resources and marketing technologies. |
| URI: | http://ir.vtei.edu.ua/card.php?id=27367 |
| Publication type: | Стаття у наукових фахових виданнях України |
| Publication: | Економічний часопис Волинського національного університету імені Лесі Українки. 2021. Т. 3, № 27. С. 96-102 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 27367.pdf Size : 714169 byte Format : Adobe PDF Access : For all | |
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