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id: 29064
Title: Marketing Provision Of Realization Of Entrepreneurship Potential As The Basis Of Enterprise's Competitiveness
Authors: Gonchar O., Polishchuk I., Khachatrian V., Ostapchuk O., Bitiy A., Gvozdecka I.
Keywords: potential, entrepreneurial potential, marketing, competitiveness, enterprise, management, efficiency, development
Date of publication: 2023-09-14 11:41:13
Last changes: 2023-09-14 11:41:13
Year of publication: 2020
Summary: The importance of marketing support for the effective realization of entrepreneurial potential and increasing the competitiveness of the enterprise has been proved. The functions of marketing in management of production and marketing activity of the enterprise are defined. The scientific and methodological approach to the estimation of the effectiveness of marketing support of the management of entrepreneurial potential is offered. The example of light industry enterprises of the Khmelnitsky region illustrates the method of calculating integral indicators of economic efficiency. The types of interaction of the basic elements that shape the competitiveness of the enterprise are substantiated and their optimal variant is established.
Publication type: Стаття Scopus
Publication: Advanced computer information technologies : 10th International Conference, Deggendorf, Germany, 16-18 Sept., 2020. Deggendorf, Germany, 2020. Р. 647-650
In the collections: Публікація у Scopus/ Публікації в наукометричних базах даних/ Видання інших установ/
Published by: Адміністратор
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