| id: | 28079 |
|---|---|
| Title: | Analytical toolkit in terms of increasing competitiveness under unstable economic conditions |
| Authors: | Datsenko G., Kotseruba N., Krupelnytska I., Kudyrko O., Lobacheva I., Otkalenko O. |
| Keywords: | ompetitiveness, balanced scorecard, unemployment rate, consumer price index, retail trade turnover, index of economic freedo |
| Date of publication: | 2022-12-15 10:17:30 |
| Last changes: | 2022-12-15 10:17:30 |
| Year of publication: | 2022 |
| Summary: | The turbulence of the business environment creates special conditions for business. In particular, challenges in the context of business competitiveness are growing under unstable conditions at the micro and macro level. The aim of the paper is to determine the role of analytical tools in increasing the level of competitiveness of Ukrainian companies under unstable business conditions. It is emphasized that under the influence of agile global socio-economic processes, companies face the problem of maintaining the level of competitiveness through the use of outdated analytical tools. Attention is drawn to the fact that in Ukraine the problem of using analytical tools for that purpose is exacerbated by protracted socio-economic and financial-economic crises, the aftermath of the COVID-19 pandemic, active hostilities, and humanitarian crisis caused by war. It is emphasized that Ukrainian companies are forced to look for the latest approaches to the development and application of analytical tools in terms of ensuring competitiveness. In particular, the special focus of Ukrainian business is aimed at building an integrated system of competitiveness management, covering all aspects of economic activity that are directly or indirectly related to the creation of competitive advantages. Analysis of macro-level indicators is performed in the context of determining the state of factors influencing Ukrainian business competitiveness. The dynamics of unemployment, consumer prices, and retail trade turnover in Ukraine are proposed as key indicators of the state of the national economy and prospects for its development, which in turn indicate the state of competitiveness. The analysis of the state of competitiveness in Ukraine on the basis of the Index of Economic Freedom was carried out separately. Emphasis is placed on urgent challenges for Ukrainian enterprises in the context of the difficult state of competitiveness in comparison with developed and developing countries in the European region. It is proposed to use the unemployment rate, consumer price index, and the dynamics of retail trade as the main drivers of competitiveness at the macro level. It is emphasized that there is a need to integrate macro- and micro-level indicators into the Balanced Scorecard analytical tool in order to make management decisions regarding business competitiveness. |
| URI: | http://ir.vtei.edu.ua/card.php?id=28079 |
| Publication type: | Стаття у закордонних наукових виданнях |
| Publication: | Financial and Credit Activity: Problems of Theory and Practice 2022. Vol. 3 (44). С. 216-223 |
| In the collections: | Статті/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 28079.pdf Size : 170939 byte Format : Adobe PDF Access : For all | |
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